Read time : 4 mins
Level : Advanced
By DREW LINDSAY of The Chronicle of Philanthropy Chronicle of Philanthropy
A glossy book is arriving at the homes and offices of America’s wealthiest individuals. Inside is a charity pitch that aims to raise as much as $6 billion for nonprofits fighting global poverty.
The proposition? Donate and get results — or your money back.
The advocacy group Global Citizen and the finance firm NPX are engineering this campaign. It targets Forbes 400 billionaires, Giving Pledge members, and the wealthy generally — a group increasingly criticized for what is seen as tight purse strings. The drive launched recently with dinners, meetings, and a Wall Street Journal ad that asked: “Will you donate … if we achieve results?” Continue reading